For a truly customizable, open source solution for your E-commerce store, Magento is considered one of the best options for small and mid sized businesses. Lets review why Magento is viewed as the preferred E-commerce platform:
Its regularly updated – The last thing you want is to build out your store and find out the software is rarely updated with important fixes and patches. With Magento, they are constantly updating, correcting any known bugs and launching new and better features. Magento also boasts a huge online community with a huge, ever growing knowledge-base.
Custom – It has a incredibly rich administrative area, which gives you the options to tailor everything to suit your ever changing needs – such as product features, reviews and categories or content targeted at different customer groups. Magento Specializes in very detailed conversion options and because its open source… if you need to get even more custom, a web developer can easily assist you in whatever you can possibly think of to further improve your site.
Big Data – Even if you are new to marketing online you most likely know that having a store requires accurate data and lots of it. No matter what industry you are in, you need to build databases and analyze them for insight. You need to know who your visitors are, where they came from and what they are doing when they reach your site. Magento offers Enhanced E-commerce as a extension, which allows you to collect huge amounts of detailed data about your customers and their shopping behavior. You also receive comprehensive reports about the your website performance, what areas you can improve and what is potentially causing failures.
Certainly there are other options out there that are free and simpler to use. However if you have a very clear business outline and you know exactly what you are selling and who you are selling it to…Magento truly is the most flexible Ecommerce program out there. A system that allows you to tailor it to your needs, not the other way around.